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DRMM404 RETAIL MARKETING ENVIRONMENT

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DRMM404 RETAIL MARKETING ENVIRONMENT
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Description

Description

SESSION July /August 2023
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
course CODE & NAME DRMM404 Retail Marketing environment
CREDITS 04
NUMBER OF ASSIGNMENTS & Marks 02

30 MARKS EACH

 

 

Assignment Set – 1

 

  1. Explain the concept of social marketing and its key features. 6+4
  2. Explain the different models of consumer decision making. 10
  3. The Economic

 

  1. Explain the channels of integrated digital marketing strategy with examples 10

Assignment Set – 2

 

 

  1. Define E Payments and different types of E payment services. 3+7

 

  1. Elaborate the Security Threats and security breach avoidance methods. 5+5 10

 

 

  1. Discuss the need of E commerce. Elaborate the value chain in E business. 5+5

 

Additional information

Assignment Type

General, Unique

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