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DRMM401 INTERNATIONAL RETAILING

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DRMM401 INTERNATIONAL RETAILING
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Description

Description

SESSION July 2023
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
course CODE & NAME DRMM401 International retailing
   
   

 

 

Assignment Set – 1

 

  1. Illustrate and describe the Retailers by Product Mix& Product Pricing. 5+5 10

 

  1. What is international marketing? Describe the various trade barriers in international trade.

 

  1. Elaboration the international trends in retailing before venturing into new markets. 10

 

Assignment Set – 2

  

  1. Why is service benchmarking advantageous? What are the different types of service benchmarking? 3+7 10
  1. Explain Components of Global Strategic Offensives in Experiential Retailing. 10

 

  1. Explain the stages involved in a firm’s international expansion. 10

Additional information

Assignment Type

General, Unique

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