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DRMM302 RETAIL CUSTOMER RELATIONSHIP MANAGEMENT

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DRMM302 RETAIL CUSTOMER RELATIONSHIP MANAGEMENT
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Description

Description

 

SESSION AUG/SEP 2023

PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER III

COURSE CODE: DRMM302

NAME DRMM302 – RETAIL CUSTOMER RELATIONSHIP MANAGEMENT

CREDITS 4:

 

Assignment Set – 1

  1. What are the strategies employed by global retailers to enter international markets?

 

  1. Describe in detail steps followed in category management business process.

 

  1. Define integrated marketing communication. Explain the six criteria defined by Kevin Lane Keller that help determine if the communications are effective and integrated? 

 

Assignment Set – 2

 

  1. Describe the various methods used to measure brand equity.

 

  1. Several retailers have used customer service effectively as a competitive advantage over other retailers. Explain the principles followed by the retailer with suitable examples.

 

  1. Elaborate the types of marketing channel. Discuss in detail the conflict management in marketing channel system.

Additional information

Assignment Type

General, Unique

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