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DMKT404 MBA INTERNATIONAL MARKETING

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DMKT404 MBA INTERNATIONAL MARKETING
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Description

Description

SESSION JULY 2023
PROGRAM MASTER of business administration (MBA)
SEMESTER IV
course CODE & NAME DMKT404 – INTERNATIONAL MARKETING

 

Assignment Set – 1

 

  1. There are various modes available with companies for entering into international market. Explain in detail each mode with suitable instances.

 

  1. The orientation of a company’s top management, beliefs, and assumptions significantly impact its approach to international marketing. The said statement is exhaustively elaborated by EPRG framework. Discuss in detail with examples.

 

  1. Elaborate the main categories of distribution channels utilized by companies for marketing in international geographies.

 

Assignment Set – 2

 

  1. Explain in detail the major commercial documents which protects the interests of both the exporter and importer and helps in fulfilling the legal requirements of the two countries. 

  

 

  1. Write a short note on
  2. Fixed Exchange Rate
  3. Flexible Exchange Rate

 

 

  1. Describe and elaborate the jurisdictional and non- jurisdictional procedures for settling international business conflicts.

 

Additional information

Assignment Type

General, Unique

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