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DMKT401 MBA SERVICE MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT

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DMKT401 MBA SERVICE MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT
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Description

Description

SESSION July- 2023
PROGRAM Master of business administration (MBA)
SEMESTER IV
course CODE & NAME DMKT401 Service marketing & Customer relationship management

 

 Assignment Set – 1

 

  1. Classify the services based on tangibility vs non tangibility and directed at people vs their products.

 

  1. Write a note on consumer behavior in service encounters.

 

  1. Who are Jay customers? Explain each type of Jay customers.

 

 

Assignment Set – 2

  1. What do you mean by service blue printing? Develop a blueprint of hotel.

 

 

 

  1. Suggest some alternative capacity management strategies to manage demand of a service.

 

 

  1. Write down the steps involved in the integrated marketing of services?

 

Additional information

Assignment Type

General, Unique

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