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DMKT304 MARKETING RESEARCH

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DMKT304 MARKETING RESEARCH
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Description

Description

SESSION MARCH2023
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DMKT304– MARKETING RESEARCH
CREDITS 4
MUMBER OF ASSIGNMENTS & MARKS 02

30 MARKS EACH

 

 Assignment Set – 1

 

  1. Explain non-probability techniques and various types of non-probability sampling techniques with suitable examples.

 

  1. What are the nine types of Experimental designs?

 

  1. Explain in brief about focus group interview, its requirements, and the problems that may arise from using focus group.

 

Assignment Set – 2

 

  1. Discuss the various properties of scales of measurement. Also explain the types of Primary Scales of Measurement. Give suitable examples.

 

 

  1. Explain the methods of Consumer Marketing Research.

 

 

  1. What do you understand by a “Quality Research Report”? What are the factors that a researcher should consider while developing such report?

 

Additional information

Assignment Type

General, Unique

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