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DMKT303 RETAIL MARKETING

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DMKT303 RETAIL MARKETING.
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Description

Description

ASSIGNMENT

SESSION MARCH 2023
PROGRAM MASTER of business administration (MBA)
SEMESTER III
course CODE & NAME DMKT303 – RETAIL MARKETING
CREDITS 4
nUMBER OF ASSIGNMENTS & Marks 02

30 Marks each

 

 Assignment Set – 1

 

 

  1. Consumer takes different decisions based on degree of search, level of prior experience, frequency of purchase, amount of perceived risk, and time pressure. Justify the statement with suitable interpretation.

 

  1. A retailer does have multiple alternatives when decision has to be taken in respect of store location. Explain the relevance of statement with detailed explanation of categories of store location.

 

3 Define retail merchandising. Explain the steps followed in merchandise management process.       

 

Assignment Set – 2

 

  1. Describe in detail various pricing strategies followed by the retailers to meet their short- and long-term objectives.

 

  1. There are various modes available with retailers for entering into international market. Explain in detail each mode with suitable instances.

 

  1. Online retail is emerging, and it is predicted to scale new heights. Interpret the statement with suitable explanation. Also, list the advantages and disadvantages of e-tailing in retail sector.

Additional information

Assignment Type

General, Unique

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