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DMKT302 CONSUMER BEHAVIOUR

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DMKT302 CONSUMER BEHAVIOUR
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Description

Description

SESSION March – 2023
PROGRAM Master of business administration (MBA)
SEMESTER III
course CODE & NAME DMKT302 CONSUMER BEHAVIOUR
CREDITS 4
nUMBER OF ASSIGNMENTS & Marks 02

30 Marks each

 

Assignment Set – 1

 

  1. What do you mean by consumer behaviour? What does the study of consumer behaviour involve? Differentiate between individual and organizational buying behaviour.

 

 

  1. Differentiate between long term and short-term memory. Write down the two types of rehearsal process in short-term memory.

 

 

Assignment Set – 2

 

  1. What are the roles played by the buying center members?

 

  1. How do consumers learn attitude?

 

  1. The consumer faces different kinds of problems that stimulate problem recognition and stimulate purchase decisions. What are those?

 

Additional information

Assignment Type

General, Unique

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