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DMBA 203 – MARKETING MANAGEMENT

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DMBA 203 – MARKETING MANAGEMENT

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Description

Description:

SESSION MARCH 2023
PROGRAM MBA
SEMESTER II
course CODE & NAME DMBA203 Marketing management
CREDITS 4
Number OF ASSIGNMENTS & Marks 02

30 Marks each

 

Set – 1

 

1.Define Marketing? Explain any two concepts of the marketing

2.Discuss and elaborate the drawbacks of marketing information system

3.Explain the stages of ‘Product Life Cycle’.

 

Set – 2

 

 

  1. What is consumer behavior? Discuss the factors affecting consumer behavior
  1. What is CRM? Explain the ways of CRM

     3. Explain the techniques of sales promotion

 

Additional information

Assignment Type

General, Unique

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