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DBB1104 MARKETING MANAGEMENT Aug Sep 2023

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DBB1104 MARKETING MANAGEMENT Aug Sep 2023
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Description

Description

 

SESSION AUG/SEPT 2023
PROGRAM BACHELOR of business administration (BBA)
SEMESTER I
course CODE & NAME DBB1104 – MARKETING MANAGEMENT
CREDITS 4
NUMBER OF ASSIGNMENTS & Marks 02

30 Marks each

 

 Assignment Set – 1

 

  1. List the strategies employed by marketers for decisions related to product mix. Briefly explain the factors influencing the product mix decision of a firm.

 

  1. The societal marketing concept is considered as an extension to marketing concept. How will you justify the context of statement? Discuss in detail with suitable example

 

  1. There are list of internal and external factors affecting pricing decisions. Interpret the statement and elaborate in detail with suitable examples.

 

Assignment Set – 2

 

  1. Define consumer behaviour. Describe in detail factors which determine consumer behaviour.

 

  1. Define market segmentation. Describe the need for market segmentation.

 

 

  1. Integrated marketing communication requires rigorous planning and detailing of steps to develop strategy. Considering this statement, discuss the steps followed in developing an integrated promotion mix.

 

Additional information

Assignment Type

General, Unique

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