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DADS403 BUSINESS ANALYTICS

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DADS403 BUSINESS ANALYTICS
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Description

Description

SESSION July 2023
PROGRAM MASTER OF BUSINESS ADMINISTRATION (mba)
SEMESTER IV
course CODE & NAME DADS403business analytics
CREDITS 4
nUMBER OF ASSIGNMENTS & Marks 02 

30 Marks each

 

 Assignment Set – 1

 

  1. What is ‘Business Analytics’? Discuss the role of Business Analyticsin various Domains of Business. 2 + 8

 

  1. Discuss any one purpose of using Conjoint analysis in detail. Explain the following terms and how are they calculated:

TRP

GRP  

 

 

  1. Discuss MDS and Perceptual Map in detail.

 

 

 

Assignment Set – 2

 

  1. What is Propensity Model? Briefly discuss different types of Propensity Models. 2+8

 

 

  1. Briefly discuss any five Digital Marketing techniques.

 

  1. Elaborate RPA. Discuss 5 step implementation approach of RPA

 

 

Additional information

Assignment Type

General, Unique

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